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April 21, 2014

Daily Archives: March 30, 2012

Hasta La Vista, Baby – memorability as virality

More research on what memes actually stick fresh from the trenches of the computer science community. In “You had me at hello: How phrasing affects memorability” researchers Cristian Danescu-Niculescu-Mizil, Justin Cheng, Jon Kleinberg and Lillian Lee try to pin-point what makes language stick, and what makes a memorable quote. They study memorable quotes in IMDB and add other research material to the mix. Their hypotheses would explain why we still cite and remember phrases like “Hasta la Vista, Baby” and “Do you feel lucky, punk?”. They suggest: In fact, comments provided by the human subjects as part of the task suggested …continue reading